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Thomson Reuters

How Thomson Reuters Broke Through Outreach Limits with Buzz

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. Their products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.

About Thomson Reuters

Thomson Reuters is a Canadian multinational content-driven technology conglomerate founded in Toronto, Ontario, Canada in 1851. The company empowers professionals with trusted content and workflow automation to navigate complex landscapes. It operates in various divisions including Legal, Reuters News Agency, Tax & Accounting, and Government, with a significant presence in the Financial & Risk sector.

  • 25,000+ Employees
  • Software Development
  • Toronto, Ontario, Canada

Prospecting Challenges

Outreach Roadblocks

Thomson Reuters’ outreach strategy was bottlenecked by daily limits, making it difficult to consistently scale their campaigns. The team needed a smarter way to reach more prospects at scale.

Incomplete Contact Data

While tools like BENCHMARK were helpful, they often missed key decision-makers, especially those who were only active on social platforms. This left gaps in their prospecting and limited access to potential clients.

Hard-to-Manage Replies

As campaigns grew, so did the volume of replies. Managing responses manually became chaotic and inefficient, leading to lost opportunities and delayed follow-ups.

Time-Heavy Prospecting

Before Buzz, building outreach lists meant hours of manual research and repetitive tasks. The team needed automation to launch large-scale campaigns without spending days combing through profiles.

Garrett Larson, Risk & Fraud Consultant at Thomson Reuters

"Before, we struggled with daily limits that throttled outreach efforts. Now, we run consistent, high-volume campaigns without hitting roadblocks."

Powerful automation has been central to our success with Buzz, enabling us to scale outreach effortlessly. Why reinvent the wheel?

  • Hundreds

    Of New Conversations

  • 20 Hours

    Saved a Month per Rep

  • Seamless

    Reply Tracking

  • Buzz is 5/5

"With Buzz, we finally reached the prospects other tools missed... And booked real conversations."

    Better Targeting at Scale

    With Buzz’s help, Thomson Reuters reached prospects that weren’t accessible through traditional databases, unlocking a fresh pipeline of new conversations.

    Time-Saving Automation

    Instead of individually searching and messaging contacts, Buzz allowed for streamlined, large-scope outreach, saving hours each week.

    Seamless Campaign Management

    Buzz’s clean, user-friendly interface made it easy to track large-scale outreach and responses, solving the mess of managing replies manually.

    Consistent Outreach

    Buzz solved contact limits with a balanced, steady campaign approach that kept outreach going without raising flags or hitting ceilings.

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Automate your prospecting. Fill your calendar.

With Buzz, you get real conversations with your ideal prospects.

Prospects

Automate your prospecting. Fill your calendar.

With Buzz, you get real conversations with your ideal prospects.