Quick answer: The best ZoomInfo alternatives in 2026 are Apollo.io, Cognism, Lusha, Seamless.AI, RocketReach, UpLead, Clay, Amplemarket, SalesIntel and Buzz.ai. ZoomInfo doesn't publish prices. Its pricing page says cost depends on features, number of licenses and credit usage, and you get a quote from sales. If you want public prices, Apollo.io, Lusha and Clay all have free plans. If you want contact data and outreach in one seat, Buzz.ai finds and enriches contacts through a data waterfall, then runs email, LinkedIn and calls from the same record. Buzz Core is $79/month per seat, billed monthly, and you can start on a free seat with no card.
People usually look for ZoomInfo competitors for one of three reasons: the quote is more than a small team can justify, they only need emails and phone numbers rather than a full go-to-market suite, or they want the data to flow straight into outreach without another tool. This guide compares 10 alternatives on what they cost and what they do. Every competitor fact links to the vendor's own pricing page and was checked on October 8, 2026.
How much does ZoomInfo cost?
ZoomInfo doesn't list dollar prices. Its pricing page has a "Get Pricing" form, and its FAQ says pricing is based on three things: features and functionality, number of licenses, and credit usage. A credit is used each time you export a contact or company profile, whether to a CSV, your CRM or through the API. Each package includes a set number of credits, and you can buy more. ZoomInfo also says payment frequency is worked out with its sales team. (zoominfo.com/pricing)
The sales packages on that page are:
- Professional: contact and company profiles, mobile numbers and business emails, search and export, CRM integrations, a Chrome extension, AI email generation and dialing.
- Copilot Advanced: adds buyer intent signals, website visitors, account fit scores, champion tracking and automated outreach workflows.
- Copilot Enterprise: adds real-time intent, custom intent signals, advanced reporting, custom integrations and a dedicated customer service manager.
ZoomInfo also sells marketing packages (Demand, ABM Lite and ABM Enterprise) and offers a free trial. If you need intent data, org charts and ABM advertising under one contract, it's still a serious option. The alternatives below make sense when you need less than that, or something different.
ZoomInfo alternatives at a glance
| Tool | Best for | Public price (checked Oct 8, 2026) | Free option |
|---|---|---|---|
| Buzz.ai | Data plus email, LinkedIn and call outreach in one seat | Core $79/month per seat; AI Employee $695/month per seat (billed monthly) | Free seat with limited credits and a timed trial, no card |
| Apollo.io | Large database with email sequences at a low entry price | Basic $49, Professional $79, Organization $119 per seat/month billed annually | Free plan; 14-day trial on paid plans |
| Cognism | Compliance-focused data and verified mobiles, strong in Europe | Custom pricing / contact sales (plans include 5 seats) | Free data sample |
| Lusha | Simple contact lookups with a browser extension | Starter $49.90, Pro $69.90, Premium $399.90 per month billed monthly | Free plan, 40 credits/month |
| Seamless.AI | Real-time contact search | Custom pricing / contact sales | Free for up to 50 credits |
| RocketReach | Individuals who want emails and phones with basic sending | Essentials $399/yr, Pro $899/yr, Ultimate $1,699/yr | No free plan listed |
| UpLead | Small teams buying verified contacts on a monthly plan | Essentials $99/month, Plus $199/month | 7-day trial, 5 credits |
| Clay | Ops teams building custom enrichment workflows | Launch from $167/month, Growth from $446/month billed annually | Free plan |
| Amplemarket | Teams that want data and sequences on one annual contract | Startup $600/month on an annual term (2 users); Growth and Elite custom | Free trial on all plans |
| SalesIntel | Teams that want unlimited exports instead of credit caps | Custom pricing / contact sales | No free plan listed |
The 10 best ZoomInfo alternatives and competitors
1. Buzz.ai: data and outreach in one seat
Buzz is an AI SDR and sales agent platform for outbound. Instead of exporting a list and loading it into a separate sequencer, you find contacts, enrich them and start outreach from the same record.
- Data: Buzz enriches prospects through a data waterfall that checks multiple providers for a verified work email, personal email, direct phone, company phone and company details like size, revenue and funding. See Buzz data enrichment.
- Credits: enriching an email costs 1 credit, and no credit is used if Buzz can't find verified contact information (help center).
- Outreach: one campaign can mix email, LinkedIn (connection requests, messages, InMails and profile actions), phone calls and voicemail drops (beta, US and Canada). Replies land in one inbox.
- AI Employee: researches prospects, writes personalized email and LinkedIn messages, handles replies and books meetings to your calendar. See AI Employee.
- Integrations: HubSpot, Salesforce, Pipedrive, Calendly, Zapier and webhooks.
- Pricing: Core is $79/month per seat, billed monthly, with 500 credits a month, LinkedIn and email outreach, phone calling and voicemail drops. AI Employee is $695/month per seat with 5,000 credits a month. Enterprise is custom. See Buzz pricing.
Where it fits: founders, SDR teams and agencies who want contacts and multichannel outreach without paying for two or three tools. Where it doesn't: if your main need is account-level intent data, org charts or ABM advertising across a large enterprise, ZoomInfo or Cognism are built for that.
2. Apollo.io
Apollo is the most common ZoomInfo alternative for smaller teams because it pairs a large contact database with email sequences and publishes its prices. Paid plans are Basic at $49, Professional at $79 and Organization at $119 per seat/month billed annually (Organization needs at least 3 seats). On monthly billing, Basic is $65 and Professional is $99. There's a free plan, and Basic and Professional have a 14-day trial. Credits are pooled across the team and don't roll over. An email costs 1 credit and a phone number costs 8. (apollo.io/pricing)
Apollo's automatic email steps send on their own. Its LinkedIn steps create tasks that a rep completes by hand (Apollo knowledge base). For a deeper look, see our Apollo alternatives and pricing guide or our Buzz vs Apollo.io comparison.
3. Cognism
Cognism sells prospecting data in two packages, Standard and Pro, and both include 5 seats. Prices aren't listed: it's custom pricing through a demo. Pro adds higher-quality mobile data, on-demand mobile verification and intent data. CRM enrichment is an add-on. One credit reveals one contact, and the same credits work across the platform, enrichment and API. (cognism.com/pricing)
Good fit: teams selling into Europe that put compliance and phone data first. It doesn't list email sequencing on its pricing page, so you'd pair it with an outreach tool.
4. Lusha
Lusha is one of the easiest tools to try. The free plan includes 40 credits a month with no credit card. On monthly billing, Starter is $49.90 (400 credits a month), Pro is $69.90 (600 credits a month) and Premium is $399.90 (3,400 credits a month). Paying yearly brings those to $37.45, $52.45 and $299.95 a month. Scale is custom. Lusha also lists automated email sequences and a LinkedIn browser extension. (lusha.com/pricing)
5. Seamless.AI
Seamless.AI searches for contact data in real time. Its site says it's free for up to 50 credits, and paid plans are quoted by sales. It also offers credit back when an email turns out to be invalid. (seamless.ai/pricing, seamless.ai)
6. RocketReach
RocketReach lists three plans billed annually: Essentials at $399/year (emails only, 1,200 exports a year), Pro at $899/year (adds phone numbers, 3,600 exports) and Ultimate at $1,699/year (20,000 exports and intent data). Every plan can send up to 500 emails a day, and team plans start at $6K a year. (rocketreach.co/pricing)
7. UpLead
UpLead keeps things simple. A 7-day free trial includes 5 credits. Essentials is $99/month for 170 credits, and Plus is $199/month for 400 credits with data enrichment, technographics and advanced filters. The Professional plan is custom and annual only. (uplead.com/pricing)
8. Clay
Clay isn't a database you search. It's a workspace for building enrichment workflows that pull from 150+ data providers, with multi-provider waterfalls and an AI research agent called Claygent. There's a free plan. Launch starts at $167/month and Growth at $446/month billed annually ($185 and $495 on monthly billing), and prices go up with the actions and data credits you choose. Enterprise is custom. (clay.com/pricing)
Good fit: RevOps or growth teams that want to build their own data workflows. It takes more setup than a point-and-click database.
9. Amplemarket
Amplemarket bundles contact data, multichannel sequences, an outbound dialer and AI features. The Startup plan is $600/month on an annual term with 2 users and 27,000 contacts. Growth (4 users) and Elite (10 users) are custom-priced. All plans include a free trial. (amplemarket.com/pricing)
10. SalesIntel
SalesIntel's pitch is no data caps. Its pricing page lists unlimited users, unlimited export and enrichment credits per user, and 10 "research on demand" credits per user a month. Intent data and website visitor tracking are add-ons. Prices aren't listed: you request a quote. (salesintel.io/pricing)
Buzz vs ZoomInfo: which one fits?
| Buzz.ai | ZoomInfo | |
|---|---|---|
| Core focus | AI SDR platform: find, enrich, reach out, book meetings | B2B data and go-to-market platform |
| Pricing | Public: Core $79/month per seat, AI Employee $695/month per seat | Not public; quote based on features, licenses and credits |
| Contact data | Waterfall enrichment for emails and phones | Own database with emails, mobiles and company insights |
| Outreach channels | Email, LinkedIn, calls and voicemail drops in one campaign | AI email generation and dialing in Professional; workflows in Copilot plans |
| AI that handles replies and books meetings | AI Employee | Not listed on the pricing page |
| Intent and ABM | Not a focus | Buyer intent, website visitors and ABM advertising packages |
| Free option | Free seat with limited credits and a timed trial, no card | Free trial |
ZoomInfo details are from zoominfo.com/pricing as of October 8, 2026.
How to choose a ZoomInfo alternative
- Decide if you need a database or a pipeline. If reps only need to look up a number before a call, a lookup tool like Lusha or UpLead is enough. If you want lists to turn into booked meetings, pick a tool that runs the outreach too.
- Check the credit math. Most tools charge per contact revealed or exported, and phone numbers usually cost more than emails. Apollo charges 8 credits per phone number and 1 per email. Ask what happens to unused credits: Apollo's expire each billing cycle.
- Test coverage on your own market. Pull 50 real target accounts during a trial and count how many verified emails and direct phones each tool returns. One database always has gaps, which is why waterfall enrichment checks several sources.
- Count the full stack. A data tool, a sequencer, a LinkedIn tool and a dialer are four contracts. Compare that total to one platform that does all four.
- Read the contract terms. Several vendors here sell annual-only plans or set seat minimums, such as Apollo's Organization plan (3 seats) and Cognism's packages (5 seats).
For more on choosing data vendors, read our guide to the best sales intelligence platforms for outbound, or see why teams are moving to multichannel sales automation.
For agencies
If you run outbound for clients, Buzz White Label puts LinkedIn, email and data on a branded dashboard on your own domain, with wholesale pricing and Stripe billing for your clients. It's $1,000/mo for 20 seats, billed annually.
Try Buzz free
Find, enrich and contact your first prospects on a free seat with limited credits and a timed trial. No card is needed. Start free on Buzz, or compare plans on the pricing page.
Sources (checked October 8, 2026)
- https://www.zoominfo.com/pricing
- https://www.apollo.io/pricing and https://knowledge.apollo.io/hc/en-us/articles/28705458602125-Tasks-Overview
- https://www.cognism.com/pricing
- https://www.lusha.com/pricing/
- https://seamless.ai/pricing and https://seamless.ai/
- https://rocketreach.co/pricing
- https://www.uplead.com/pricing/
- https://www.clay.com/pricing
- https://www.amplemarket.com/pricing
- https://salesintel.io/pricing/
- https://buzz.ai/pricing/ , https://buzz.ai/products/data-enrichment/ , https://buzz.ai/products/social/ , https://buzz.ai/whitelabels/ , https://help.buzz.ai/articles/5643606844-prospect-enrichment
