How ScotiaMcLeod Turned Structured Outreach Into Closed Business with Buzz

How ScotiaMcLeod Turned Structured Outreach Into Closed Business with Buzz

ScotiaMcLeod is a leading Canadian wealth management firm that helps individuals, families, and businesses achieve their financial goals through personalized advice, investment solutions, and comprehensive financial planning. As part of Scotiabank Wealth Management, it combines deep industry expertise with a client-focused approach to support long-term financial success.

About ScotiaMcLeod

Established in 1921, ScotiaMcLeod combines more than 100 years of wealth management experience with the resources of a leading Canadian financial institution, delivering investment and advisory services to clients nationwide.

  • 150-500 Employees
  • Investment Management
  • Vancouver, Canada

Outreach Challenges

Outreach volume at scale

Growing a book of business in wealth advisory requires reaching a high number of qualified prospects consistently. With manual tools spanning phone, email, and social, hitting the volume needed was a constant uphill battle.

Time pulled in every direction

Between client servicing, compliance, and day-to-day advisory work, finding time for outreach was a challenge in itself. Every hour spent manually managing sequences was an hour not spent on the conversations that actually move the needle.

Staying consistent across touchpoints

With so many channels and prospects at different stages, consistency was difficult to maintain. Follow-ups would slip, cadences would break, and promising relationships would go cold — not from lack of intent, but lack of system.

Maintaining a professional brand image

In wealth management, how you show up matters as much as what you say. Fragmented, inconsistent outreach risked undermining the polished, detail-oriented brand image that clients in this space expect.

Bailey Swift, Wealth Advisor at Scotia McLeod

"Buzz is extremely efficient, simple to use, and very detail oriented. It's exactly what you need when every client interaction has to reflect your brand."

In wealth advisory, trust is built through consistency. Buzz gave Bailey a platform that matched the standard, making it possible to run high-quality, multi-touch outreach at scale without the manual overhead.

  • 15 Meetings

    Booked with qualified prospects, including engagements at Apple, Google, and Amazon

  • 3 Proposals

    Sent to high-intent prospects

  • $5K

    In actual revenue gained from a new client closed through Buzz

  • Buzz is 5/5

"The multi-layered campaigns — with a real focus on follow-up and attention to detail — were the most impactful thing I did with Buzz. That's what made the difference."

    Multi-touch campaigns built around follow-up

    Bailey's most successful work with Buzz centred on multi-layered sequences: connecting, following up with a thank you, sharing relevant company information, a case study, and finally booking a meeting. Buzz made it easy to run this cadence reliably across every prospect.

    Reaching high-value prospects at scale

    Buzz enabled Bailey to connect with more potential clients than manual outreach ever allowed — including engagements with employees at Apple, Google, and Amazon — without sacrificing the personalised feel that wealth advisory clients expect.

    Efficiency without cutting corners

    One of Bailey's key needs was an outreach tool that could keep up with the volume without becoming a time sink. Buzz's streamlined interface made it possible to run campaigns quickly, track engagement clearly, and focus energy on the conversations that mattered.

    Outreach that reflects a premium brand

    For an advisor at ScotiaMcLeod, every touchpoint is part of the client experience. Buzz gave Bailey the structure and polish to ensure her outreach was consistent, professional, and on-brand, helping to bring in new business in a trust-dependent industry.

hand drown

Grow your book of business with Buzz

From first connection to closed client, Buzz helps advisors run structured, high-quality outreach at the scale their goals require.

Prospects

Grow your book of business with Buzz

From first connection to closed client, Buzz helps advisors run structured, high-quality outreach at the scale their goals require.