Outreach volume at scale
Growing a book of business in wealth advisory requires reaching a high number of qualified prospects consistently. With manual tools spanning phone, email, and social, hitting the volume needed was a constant uphill battle.

ScotiaMcLeod is a leading Canadian wealth management firm that helps individuals, families, and businesses achieve their financial goals through personalized advice, investment solutions, and comprehensive financial planning. As part of Scotiabank Wealth Management, it combines deep industry expertise with a client-focused approach to support long-term financial success.
Established in 1921, ScotiaMcLeod combines more than 100 years of wealth management experience with the resources of a leading Canadian financial institution, delivering investment and advisory services to clients nationwide.
Growing a book of business in wealth advisory requires reaching a high number of qualified prospects consistently. With manual tools spanning phone, email, and social, hitting the volume needed was a constant uphill battle.
Between client servicing, compliance, and day-to-day advisory work, finding time for outreach was a challenge in itself. Every hour spent manually managing sequences was an hour not spent on the conversations that actually move the needle.
With so many channels and prospects at different stages, consistency was difficult to maintain. Follow-ups would slip, cadences would break, and promising relationships would go cold — not from lack of intent, but lack of system.
In wealth management, how you show up matters as much as what you say. Fragmented, inconsistent outreach risked undermining the polished, detail-oriented brand image that clients in this space expect.
Bailey Swift, Wealth Advisor at Scotia McLeod

In wealth advisory, trust is built through consistency. Buzz gave Bailey a platform that matched the standard, making it possible to run high-quality, multi-touch outreach at scale without the manual overhead.
Booked with qualified prospects, including engagements at Apple, Google, and Amazon
Sent to high-intent prospects
In actual revenue gained from a new client closed through Buzz
Buzz is 5/5
Bailey's most successful work with Buzz centred on multi-layered sequences: connecting, following up with a thank you, sharing relevant company information, a case study, and finally booking a meeting. Buzz made it easy to run this cadence reliably across every prospect.
Buzz enabled Bailey to connect with more potential clients than manual outreach ever allowed — including engagements with employees at Apple, Google, and Amazon — without sacrificing the personalised feel that wealth advisory clients expect.
One of Bailey's key needs was an outreach tool that could keep up with the volume without becoming a time sink. Buzz's streamlined interface made it possible to run campaigns quickly, track engagement clearly, and focus energy on the conversations that mattered.
For an advisor at ScotiaMcLeod, every touchpoint is part of the client experience. Buzz gave Bailey the structure and polish to ensure her outreach was consistent, professional, and on-brand, helping to bring in new business in a trust-dependent industry.

From first connection to closed client, Buzz helps advisors run structured, high-quality outreach at the scale their goals require.

From first connection to closed client, Buzz helps advisors run structured, high-quality outreach at the scale their goals require.