Quick answer: AI SDR pricing comes in three models: per prospect, annual plans and custom quotes. On October 29, 2026, AiSDR listed $1.50 per person prospected and 11x listed Alice from $3,750 a month, billed annually. Artisan and Buzz's AI Employee are quote-based. Buzz Core starts at $79 per seat a month.
"How much does an AI SDR cost?" is one of the first questions buyers ask, and one of the hardest to answer from vendor websites. Some tools publish a clear price, some publish a starting point, and some only quote after a demo. This guide puts 11x, Artisan, AiSDR and Buzz side by side using only what each vendor shows on its own pricing page. Every price below was checked on October 29, 2026. Prices change, so confirm on the vendor's page before you buy.
AI SDR pricing compared at a glance
| Tool | Pricing model | Published price | What the price covers |
|---|---|---|---|
| Buzz AI Employee | Per seat, custom | Custom (talk to sales) | 5,000 credits per seat a month, 2-seat minimum; email, LinkedIn and call outreach |
| Buzz Core | Per seat, monthly | $79 per seat a month | 500 credits a month; LinkedIn and email outreach, phone calling, voicemail drops |
| 11x (Alice) | Per lead, billed annually | Growth from $3,750 a month; Pro and Enterprise custom | Growth: up to 5 end users, 2,000 new prospects a month, managed mailboxes, CRM sync |
| Artisan (Ava) | Plans sized to lead volume, mailboxes and dialer seats | Not published, quote-based | Team about 2,500 leads contacted a month; Scale about 6,000; Enterprise custom |
| AiSDR | Pay as you go per person prospected; team plans by quote | $1.50 per person prospected | Research, lists and writing included; team plans up to 40% lower per contact |
| Human SDR | Salary plus overhead | $80,000 on-target pay at the median | $120,000 to $164,000 a year fully loaded (The Bridge Group, 2025) |
Sources: 11x Alice pricing, Artisan pricing, AiSDR pricing and Buzz pricing, all checked October 29, 2026.
11x pricing: Alice the AI SDR
11x publishes a starting price for its Growth plan: from $3,750 a month, billed annually. That plan covers up to 5 end users and 2,000 new prospects a month, with 11x-managed Gmail mailboxes (domain setup, warmup, inbox rotation and monitoring), two-way CRM sync, onboarding and support. Pro (up to 10 end users, 5,000 new prospects a month) and Enterprise (unlimited end users, 10,000+ prospects a month) are custom priced.
11x says it charges per lead, not per send, so the price stays the same whether Alice runs three touches or thirty. At the Growth list price, a year of Alice is $45,000 before any custom terms. Annual billing is the default, so budget for a yearly commitment rather than a monthly trial.
Artisan AI SDR pricing: Ava the AI BDR
Artisan does not publish a dollar price for Ava. Its pricing page says plans are sized to your lead volume, mailboxes and dialer seats, and every tier routes to "Talk to sales":
- Team: about 2,500 leads contacted a month, for teams running their first serious outbound motion.
- Scale: about 6,000 leads contacted a month, adding a dedicated customer success manager, CRM setup and priority support.
- Enterprise: custom volume, security and rollout support.
Artisan lists an AI dialer as a per-seat add-on, so ask for the dialer cost separately when you get a quote. If you are searching for Artisan AI SDR pricing, expect to book a demo before you see a number.
AiSDR pricing: pay per person prospected
AiSDR is the most transparent of the group. Its self-serve plan is pay as you go at $1.50 per person prospected, charged daily, and you can stop anytime. Research, lists and writing are included in that price. As a simple example, reaching 1,000 new people a month would cost $1,500 at the list rate.
For teams contacting 1,000+ people a month, AiSDR offers team plans with up to 40% lower price per contact, billed monthly on quarterly contracts, with pricing set by its sales team. Paid extras on the pricing page include a warmed-up mailbox ($33), a per-campaign managed service ($149 per campaign) and a fully managed service ($2,500 a month).
Buzz pricing: AI Employee and Core
Buzz's AI Employee is an AI SDR for email, LinkedIn and call outreach. It researches your company from your website, finds prospects that match your ideal customer profile, runs multichannel campaigns, handles replies and books meetings in Calendly. You can approve messages before they go out or let it run automatically.
Price: AI Employee is Custom (talk to sales). It includes 5,000 credits per seat a month, with a 2-seat minimum. If you would rather start self-serve, Buzz Core is $79 per seat a month, billed monthly, with 500 credits, LinkedIn and email outreach, phone calling and voicemail drops. See every plan on the Buzz pricing page.
AI SDR cost vs a human SDR
A human SDR earns $80,000 a year in on-target pay at the median (The Bridge Group, 2025) and costs $120,000 to $164,000 a year fully loaded once benefits, tools, management time and recruiting are counted. That is the number most AI SDR budgets are measured against. A new hire also needs months to ramp before booking meetings at full speed, while AI SDR tools can start in days.
The fair comparison is not the sticker price but cost per qualified meeting. Take your expected monthly spend, divide it by the meetings the tool books, and compare that with what a meeting costs you today. For a deeper breakdown of pricing models and hidden costs, read how much an AI SDR costs.
Hidden costs to ask about before you sign
- Contract length. Annual billing (11x's default) changes the real commitment compared with monthly or pay as you go.
- Mailboxes and domains. Some tools include managed mailboxes; others charge per mailbox.
- Calling. Dialer seats or call steps can be add-ons.
- Volume limits. Check what happens when you go over your monthly prospects or contacts.
- Services. Managed campaigns and strategists may be priced separately.
- Your time. Count the hours your team spends approving messages and fixing targeting in the first weeks.
Which AI SDR pricing model fits you?
- Testing on a small budget: pay-per-prospect pricing, like AiSDR's, or a self-serve plan like Buzz Core, keeps the risk low.
- Ready for a yearly commitment: 11x's published Growth plan gives you a clear starting number.
- Want a plan built around your volume: Artisan and Buzz AI Employee quote to your needs, so come to the call with your target accounts, channels and meeting goals.
Comparing more than price? See our guide to the best AI SDR tools in 2026.
Ready to see it? Hire your AI Employee: talk to sales, or start free on Buzz Core.
