Quick answer: Pick Reply.io if you mainly send high-volume cold email and want to pay by active contacts, adding LinkedIn and calls as you need them, or if you want its Jason AI SDR from $500 a month billed annually. Pick Buzz if you want LinkedIn, email and calls in one seat for $79 a month, billed monthly, or an AI Employee that runs outbound and books meetings for you. Reply.io details below come from its own pricing page, checked on November 3, 2026.
Buzz and Reply.io both help B2B teams book meetings with outbound, but they price and package it differently. Reply.io splits its offer into plans by channel and contact volume, plus separate AI SDR and agency plans. Buzz gives you a self-serve seat across three channels, or an AI Employee that does the prospecting, writing, replies and booking. This guide compares them on channels, AI, data and price.
Buzz vs Reply.io at a glance
Reply.io prices and features come from reply.io/pricing, checked on November 3, 2026. Buzz figures come from the Buzz pricing page. Where a price is not on a public page, we say "not published".
| Buzz | Reply.io | |
|---|---|---|
| Best for | Teams that want an AI Employee to run outbound and book meetings, or one self-serve seat with LinkedIn, email and calls | Teams that want to pick a plan by channel and contact volume, from email-only sequences to a multichannel plan or an AI SDR |
| Channels | Email, LinkedIn and calls (voicemail drops included) in every Core seat | Email on every plan. LinkedIn ($69 per account per month) and calls and SMS ($29 per account per month) are add-ons on Email Volume and included on Multichannel |
| AI | AI Employee finds prospects, writes messages, handles replies and objections, follows up and books meetings in Calendly | Jason AI SDR finds prospects, writes personalized messages and handles responses; AI features also help build sequences |
| Contact data | 250M+ contact database with enrichment | Live data from 1 billion B2B contacts; 50 data credits a month included, more as paid packages |
| Plans | Core, AI Employee, White Label | Email Volume, Multichannel, AI SDR (Starter, Growth, Enterprise), Agency Core, Agency AI SDR |
| Entry price | Core: $79 per seat per month, billed monthly | Email Volume: from $49 per user per month billed annually, or $59 monthly (1,000 active contacts) |
| Multichannel price | Included in Core at $79 per seat | Multichannel: from $89 per user per month billed annually, or $99 monthly |
| Done-for-you price | AI Employee: custom (talk to sales) | Jason AI SDR: from $500 per month billed annually, or $800 monthly (1,000 active contacts) |
| Agencies and white label | White Label: $1,000 per month for 20 seats, billed annually | Agency Core from $210 per month; Agency AI SDR from $500 per month per client; white label offered as an option, price not published |
| Free start | Start free | 14-day free trial |
Pricing: what you actually pay
Reply.io has three groups of plans, and most prices change with how many active contacts you reach each month. An active contact is a unique person who gets a first email in a month; follow-ups to them are unlimited.
- Email Volume: from $49 per user per month billed annually, or $59 monthly, for 1,000 active contacts. It rises with volume, for example $159 a month billed annually for 10,000 active contacts. LinkedIn automation costs $69 per account per month extra, and calls and SMS cost $29 per account per month.
- Multichannel: from $89 per user per month billed annually, or $99 monthly, with email, LinkedIn, calls and SMS on a paid subscription and unlimited active contacts.
- Jason AI SDR: Starter from $500 a month billed annually, or $800 monthly, for 1,000 active contacts. Growth is $1,500 to $3,000 a month billed annually, and Enterprise is quoted on request.
- Agencies: Agency Core from $210 a month and Agency AI SDR from $500 a month per client. White label is listed as an option without a published price.
Buzz keeps it to three options:
- Core: $79 per seat per month, billed monthly. Includes LinkedIn and email outreach, phone calling, voicemail drops, CRM integrations and AI message drafting.
- AI Employee: custom priced, so you talk to sales.
- White Label: $1,000 a month for 20 seats, billed annually. See Buzz white label.
Bottom line on price: Reply.io's cheapest plan is lower than Buzz Core if you only send email, but once you add one LinkedIn account and calling to Email Volume you pay $69 plus $29 a month on top of the base price, and Multichannel starts at $89 billed annually. Buzz Core includes all three channels for $79 a month with no annual contract. For a full cost breakdown of AI outbound, read how much an AI SDR costs.
Channels: email, LinkedIn and calls
Reply.io started as a cold email tool and is strongest there: unlimited mailboxes on Email Volume under a fair usage policy, warm-up included with every mailbox, and a deliverability suite. LinkedIn steps (connection requests, messages, InMails and voice messages) and a built-in dialer with SMS come as add-ons on Email Volume or inside the Multichannel plan. WhatsApp is semi-automated on Multichannel.
Buzz includes email, LinkedIn and calls from the first paid seat, and the AI Employee can run those steps for you. That matters because email-only outreach tends to stall as inboxes get stricter. Our guide on why email-only AI SDRs stall explains why, and how to build one LinkedIn and email sequence shows how to set it up.
AI: who does the work
Reply.io offers AI in two ways. Inside the regular plans, AI helps you build sequences, write icebreakers and personalized first emails, and sort replies. Jason, its AI SDR, is a separate plan: Reply.io says it builds your ideal customer profile, finds prospects in real time, writes sequences, handles responses and books meetings, with autopilot and copilot modes.
Buzz's AI Employee runs outbound for you. It learns your business, finds prospects that match your ideal customer profile, builds campaigns across LinkedIn and email, handles replies and objections, follows up when people go quiet, and books meetings in Calendly. Learn more in what an AI Employee is, or see how the roles differ in our AI BDR vs AI SDR vs AI sales agent guide.
Who should pick which
- Pick Reply.io if you mostly send cold email at volume and want to pay by active contacts, or you want its Jason AI SDR on an annual plan.
- Pick Buzz Core if you want LinkedIn, email and calls in one seat at $79 a month, on monthly billing, without add-ons.
- Pick Buzz AI Employee if you want outbound done for you, from finding prospects to booking meetings.
- Pick Buzz White Label if you are an agency that wants to resell multichannel AI outbound under your own brand at a published price.
Still comparing? See our Buzz vs Apollo.io comparison, Buzz vs HeyReach, the best AI SDR tools of 2026 and our list of 11x alternatives.
Ready to try Buzz? Start free, or talk to sales about an AI Employee.
