Quick answer: Pick Snov.io if you mainly want a low-cost cold email and lead-finding toolkit: email finder and verifier, warm-up, email campaigns and a simple CRM, with unlimited team seats and Starter from $39 a month ($29.25 a month billed annually). LinkedIn automation and phone enrichment are sold separately. Pick Buzz if you want LinkedIn, email and calls in one seat for $79 a month billed monthly, or an AI Employee that finds prospects, handles replies and books meetings for you. Snov.io details below come from its own pricing and home pages, checked on November 13, 2026.
Snov.io and Buzz both help B2B teams find leads and run outbound, but they are built differently. Snov.io is a modular sales toolkit: a Sales Suite plan (credits for finding and verifying emails, plus recipients for email campaigns), with LinkedIn Automation and Enrichment as separate subscriptions. Buzz is an outbound platform: one seat covers LinkedIn, email and calls, or an AI Employee does the prospecting, writing, replies and booking. This guide compares them on channels, AI, data and price.
Buzz vs Snov.io at a glance
Snov.io prices and features come from snov.io/pricing and its home page, checked on November 13, 2026. Buzz figures come from the Buzz pricing page. Where something is not on a public page, we say "not published".
| Buzz | Snov.io | |
|---|---|---|
| What it is | Outbound platform: LinkedIn, email and calls in one seat, or an AI Employee that runs outbound for you | Modular sales toolkit: email finder and verifier, warm-up, email campaigns and CRM (Sales Suite), with LinkedIn Automation and Enrichment sold separately |
| Best for | Founders and teams that want booked meetings without an annual contract, or outbound done for them | Budget-minded teams and agencies that want to find and verify emails and run cold email at volume with unlimited team seats |
| Channels | Email, LinkedIn and calls (voicemail drops included) in every Core seat | Email campaigns in Sales Suite; LinkedIn actions (connection requests, messages, InMail, likes, profile views) need a LinkedIn Automation slot. Calling not listed on home or pricing (phone data is for finding numbers) |
| AI | AI Employee finds prospects, writes messages, handles replies and objections, follows up and books meetings in Calendly | AI search for leads, AI Assistant, Email AI and AI Email Writer, reply sentiment analysis, MCP access |
| Contact data | 250M+ contact database with enrichment | Lead search in its database and on LinkedIn; saving prospects uses credits (searching is free). Database size not published on its pricing or home page |
| Plans | Core, AI Employee, Enterprise, White Label | Trial, Starter, Pro (S, M, L), Ultra, Custom Ultra; plus LinkedIn Automation and Enrichment |
| Entry price | Core: $79 per seat per month, billed monthly | Starter: $39/mo monthly or $29.25/mo annual; 1,000 credits, 5,000 recipients, 3 email warm-ups |
| Next tiers | AI Employee and Enterprise: custom (talk to sales) | Pro S $99/mo ($74.25 annual), Pro M $189 ($141.75), Pro L $369 ($276.75), Ultra $738 ($553.50); Custom Ultra: custom |
| LinkedIn automation | Included in every Core seat | $69/mo per LinkedIn account slot, or $62/mo annual; $10/mo off each slot with a Sales Suite plan |
| Users | Priced per seat | Unlimited team seats on paid Sales Suite plans |
| Monthly billing | Yes, Core is billed monthly | Yes; 3-month billing saves 5%, annual saves 25% |
| Agencies and white label | White Label: $1,000 per month for 20 seats, billed annually | Not published |
| Free start | Start free | Free Trial plan that renews monthly (50 credits, 100 recipients); 7-day free trial of LinkedIn Automation |
Pricing: what you actually pay
Snov.io splits its pricing into three products. The Sales Suite plans can be paid monthly, every 3 months (5% off) or annually (25% off). Paid Sales Suite plans include unlimited team seats, unlimited senders, campaigns and follow-ups, and unlimited monthly emails:
- Trial: free and renews every month. 50 credits, 100 recipients, 25 enrichment tokens and 1 email warm-up slot. Integrations, bulk search, bulk verification, teamwork, A/B testing, API and export are not included.
- Starter: $39 a month, $37.05 a month on 3-month billing, or $29.25 a month billed annually. 1,000 credits, 5,000 recipients, 75 enrichment tokens and 3 email warm-ups.
- Pro S: $99 a month, or $74.25 a month billed annually. 5,000 credits, 25,000 recipients, 150 enrichment tokens and unlimited warm-ups.
- Pro M, Pro L and Ultra: $189, $369 and $738 a month ($141.75, $276.75 and $553.50 a month billed annually), with 20,000, 50,000 and 100,000 credits and 50,000, 100,000 and 200,000 recipients.
- Custom Ultra: custom priced, from 200,000 credits and 400,000 recipients.
- LinkedIn Automation: a separate subscription at $69 a month per LinkedIn account slot, or $62 a month on an annual plan. Sales Suite customers get $10 a month off each slot. There is a free 7-day trial.
- Enrichment: a separate subscription for phone numbers and lead data, paid in tokens at $0.02 each. Token packages are valid for 90 days.
A credit pays for finding or verifying an email. A recipient is charged the first time you contact a lead; follow-ups to that lead in the same billing period are free. Snov.io says unused recipients expire after 30 days.
Buzz keeps it simple:
- Core: $79 per seat per month, billed monthly. Includes LinkedIn and email outreach, phone calling, voicemail drops, CRM integrations and AI message drafting.
- AI Employee: custom priced, so you talk to sales.
- White Label: $1,000 a month for 20 seats, billed annually. See Buzz white label.
Bottom line on price: Snov.io Starter is cheaper for email alone at $39 a month for the whole team. Add one LinkedIn slot on monthly billing and you pay $39 plus $59 ($69 less the $10 Sales Suite discount), so $98 a month, and calling still needs another tool. One Buzz Core seat is $79 a month billed monthly, with LinkedIn, email and calls included. For a full cost breakdown of AI outbound, read how much an AI SDR costs.
Channels: email, LinkedIn and calls
Snov.io's home and pricing pages (checked November 13, 2026) put email first: domain and mailbox setup, warm-up, deliverability checks and email campaigns with a shared inbox for replies. Its multichannel campaigns combine email and LinkedIn in one flow, but LinkedIn steps need a LinkedIn Automation slot, which is priced separately. Phone numbers come from Enrichment, for finding contact details. Calling and voicemail are not listed on those pages, so we do not claim them.
Buzz includes email, LinkedIn and calls in every Core seat, and the AI Employee can run those steps for you. That matters because one channel alone tends to stall. Our guide on why email-only AI SDRs stall explains why, how to build one LinkedIn and email sequence shows how to set it up, and how to fix email deliverability covers warm-up.
AI and data: toolkit or AI Employee
Snov.io gives you the tools and you run the process. You search its database or LinkedIn for leads, find and verify emails with credits, enrich contacts with tokens, write sequences (with help from its AI Email Writer), and manage replies in its Unibox and deals in its CRM. It detects bookings made through Calendly, but you still handle the conversations yourself.
Buzz's AI Employee does the outbound work itself. It learns your business, finds prospects in a 250M+ contact database that match your ideal customer profile, builds campaigns across LinkedIn and email, handles replies and objections, follows up when people go quiet, and books meetings in Calendly. Learn more in what an AI Employee is.
Who should pick which
- Pick Snov.io if you mainly need email finding, verification and cold email at a low price, want unlimited team seats, and are happy to add LinkedIn slots and a separate calling tool.
- Pick Buzz Core if you want contact data plus LinkedIn, email and calls in one seat at $79 a month, on monthly billing.
- Pick Buzz AI Employee if you want outbound done for you, from finding prospects to booking meetings.
- Pick Buzz White Label if you are an agency that wants to resell multichannel AI outbound under your own brand at a published price. See LinkedIn automation for agencies.
Still comparing cold email tools? See the best cold email software for 2026, Buzz vs Instantly, Buzz vs Smartlead, Buzz vs Reply.io, Buzz vs Apollo.io and our guide to B2B lead finder tools.
Ready to try Buzz? Start free, or talk to sales about an AI Employee.

